LinkedIn InMail (or standard email) is a better path toward earning a relevant discussion first—then the connection. LinkedIn is a professional network dedicated to putting people together. All you need to do is first navigate ‘Access My Premium’ from your icon and then select ‘InMail’ to see the number of credits. A connection request puts you in the recruiter's network so you'll see posts/updates from them. Thx for viewing my LinkedIn profile! 6. Not everyone will … New comments cannot be posted and votes cannot be cast, Press J to jump to the feed. Be sure to check out these 10 perfect Linkedin connection request message templates! Linkedin connection request message templates for all occasions It was pointed out that sending templates is the least effective way to coax the recipient into accepting your invite. Linkedin: Is it better to inMail or connect to a recruiter? In general, brands will spend less than a dollar per sponsored InMail … First you need to understand the different actions you can take. For the more targeted work, InMail presents a unique opportunity. Stronger engagement. Connection requests are free, whereas InMail costs. You can also click the Connect button on their profile page to automatically send an invite. One of the first decisions to make when considering a LinkedIn pitch is the messaging vehicle that you use. The tool is one of many that come with LinkedIn’s premium account. I'm a recruiter and I get them all the time. When it comes to business networking and lead generation, there are few better options. A better approach. Press question mark to learn the rest of the keyboard shortcuts. He helps B2B companies develop awesome content to connect with their audience. To make things clearer, we’ve broken down the key features of both standard connection requests and Message Ads: As we’ve established, connection requests are invitations to another LinkedIn member to join your network. So, with these basic things brought up, let’s get into the weeds on how your can use InMail to book more sales meetings! A connection request puts you in the recruiter's network so you'll see posts/updates from them. This is what kills your LinkedIn InMail response rate. Ensure your inmail is focused on a particular job or it offers a point of differentiation (a very clear value proposition). Users are allowed to accumulate their InMail credits from month to month, but should keep in mind that it will expire after 90 days. On the other hand, connection requests are free; they’re just limited in who you can reach with them. Often, people follow an InMail with a connection request. Your first question when you start using LinkedIn is most likely, “What’s the difference between introductions and InMail?” The answer depends on how involved your common friend or colleague is in connecting you with this new contact. It’s an effective tool, although there are limits on how many you can use. An InMail allows you to craft a message similar to the old school cover/introduction letter. Be direct about what you want in your subject line. You can send an InMail to anyone on LinkedIn, meaning you’re not restricted to people already in your network. Get People To Send Connection Requests To You. I'm fine connecting with a recruiter. Set up sender permissions “Send request” triggers an email ... request, so using yourself as a default sender will enable You can send these to a variety of people based on your existing network. Recently, LinkedIn changed the name of its InMail service to Message Ads. LinkedIn InMail helps you do just that. InMail vs. As we’ll see, although both help people make new connections and grow their network, there are some pretty significant differences. Can reach out directly to 2nd- and 3rd-degree connections in your network. You never know when you’re going to make a professional connection. Once they accept it, they will become a 1st-degree connection. Once they’ve accepted your request, they become a 1st-degree connection. Lastly, remember prospects expect InMail to be a sales email. All Rights Reserved. Here are some of the main features of this method or connecting: As you can see, that’s a fairly solid set of features. This may seem cliché, but using the word “connect” tends to boost response rates for InMail. So, now that we know how InMail and connection requests work and what some of the main features are, it’s time to look at whether to send InMail vs connect requests when you’re trying to generate leads. When would you not get an InMail credit back? LinkedIn connections are a nice-to-have, not a must have! In this article, we look at LinkedIn – InMail vs connection request… As part of LinkedIn’s premium features, you can use Sponsored InMail to reach all kinds of people and profiles and the platform. Keep connections in context of your selling process. It seems to be less privacy. What’s more, anyone with a LinkedIn account can access connection requests, meaning you don’t have to upgrade your membership. With a standard connection request, you can only reach those people already in your network. A connection message is a free message that you can send to 2nd and 3rd degree connections asking them to connect. Of course, any LinkedIn member can include a message with a connection request for free, but those messages are limited to 300 characters, and the recipient can decline your connection request without ever reading your message. If you are having a hard time remembering how many outstanding connection requests you have, visit the Sent invitations page to see all of the unaccepted requests you have sent and when you sent them. Here’s what you need to know to make the most of your LinkedIn InMail and connection campaigns. A LinkedIn connection request is essentially an invitation to connect on the platform. You can build connections with all kinds of peoples and accounts, and the platform gives you several ways to connect with others. For regular LinkedIn members, this is the primary way of expanding your reach on the platform. Hi all! 5. Of course, all this requires a LinkedIn Premium account. This is a common (yet ineffective) approach to writing LinkedIn InMail messages. There are several ways to do this – one is through connections, and the other is through InMail. If there is an open role that fits your background, go ahead and send an InMail. Problem is that it's very random. Sponsored InMail messages are delivered only when members are on LinkedIn Uncluttered ... connection with a profile picture. An InMail allows you to craft a message similar to the old school cover/introduction letter. Direct messaging is a powerful tool. LinkedIn InMail messages are messages you can send to 2nd level LinkedIn members. Is the message generic or did the person spend time writing a unique message? You have access to InMail messages if you are a premium subscriber or if the other LinkedIn member accepts InMail messages. Can you tell if someone read your InMail? Introduce Yourself. So why do you want to send an InMail? However, many experts in the industry still use the term sponsored InMail, which is why we’ve used both. It’s great for generating new leads. It can be hard to remember everyone you have sent a connection request to. 3. Your return rate on 'invite to connect' will be significantly higher. However, InMail credits are limited, and you’ll need a Premium Sales Navigator account to access them. Essentially, they are promoted messages that allow you to target other LinkedIn users based on a whole host of demographics. Keep InMail subject lines short. You can also see things like read receipts to make sure your message is reaching the right people. . You can resend personal emails to a candidate whom you have messaged before multiple times free of cost. Just keep this in mind. LinkedIn Connection Request Template – Those Who Have Viewed Your LinkedIn Profile. That is where the Sent invitations page comes in handy. There are two types of messages that you can send through LinkedIn: InMail – These are paid messages that you can send to anyone using your premium LinkedIn account, regardless of their connection to you. If, however, you want to send an InMail to a candidate whom you had contacted before, you will have to pay again. Or should I just do connect with them immediately? LinkedIn also offers many tools and metrics that support InMail/Message Ads. If you saw a candidate at a job fair, you wouldn’t just walk straight up to them … One-time use vs. multiple uses . Do recruiters get annoyed when you try connecting to them? This only applies if you pay, however. We also share common connections! They will have the 2nd-degree icon next to their name in search results and on their profile. An invitation is a request to connect with another LinkedIn member. InMail acts independent of connection request. Sponsored InMail is less expensive than organic InMail. See Lesson 3, "Adding and Managing Connections," for more information about sending invitations. Here are some of the things that make it such a powerful tool: These are some incredibly useful features, making it easy to generate leads. A recruiter gets paid to bring people in the tent. When he's not working on content strategy, you might catch him out in the mountains, attempting a home reno project, or planning his next adventure. LinkedIn has a ‘Grow Your Network’ page, giving you a consistent flow of new connections. Sales Navigator Help - Messages Appear in Your Sales Navigator vs. Some people have seen open rates above 85% and clickthrough rates over 5%. It’s not a LinkedIn InMail best practice. Let’s look at a few of the main features and how they differ: Price. The goal of an effective InMail message is NOT to get a meeting or any of the above bullets. Whenever you receive a connection request the first thing you need to analyse is the actual LinkedIn message. And for help discerning the differences between leads vs prospects, click that link. Emphasize The Connection. If you’re eager to get in touch with new prospects, this feature could be very beneficial for you—and you’ll basically get a new message you can send every other day. One way to spot a genuine connection request where the person spent some time looking into your profile and background is the uniqueness of their message. You don’t need to have a LinkedIn Premium account to use the connection request feature, which makes it the ideal tool if you’re just starting out. I don't care if it's inmail or a connection request; it's an introduction. You may send an invitation to your 2nd-degree connections by sending them an InMail. Hopefully, that helps you when deciding if send InMail vs connect directly is the right approach for you. You can target your InMail to the people who are most likely to benefit from it, using the many search tools. Trying to force an appointment will cause you to fail. For example, using InMail for lead generation can certainly be beneficial, but only if you know what you’re doing. Your LinkedIn Inbox Due to high support volume, it may take longer than usual to hear back from our Support Agents. A timely, professional and clear InMail message can go a very long way: you probably won’t be surprised to learn that 93% of hiring managers use LinkedIn when trying to fill a role.. Due to high support volume, it may take longer than usual to hear back from our Support Agents. 18. My connection request formula, which I’ll share in just a bit, will definitely help you connect with the people you want to know. If both you and the recipient have read receipts turned on, you’ll be able to see whether your message has been read. Let’s look at a few of the main features and how they differ: Clearly, both of these tools are useful. One tip. Since buying additional InMail credits runs $10 per message, sponsored InMail messages have a much lower cost at scale. An InMail is a private message to or from a LinkedIn member who is not your connection. Essentially, if you send one to someone and they accept, they’ll list among your 1st-degree connections. Messages. (Some people don’t like to be bothered by strangers, go figure.) For those of us using Linkedin's Sales Navigator integration for Hubspot... We would like to be able to see 'Linkedin Inmails' and 'Linkedin Connect Requests' in the contact activity feed in Hubspot. Nick Biggs is a content marketer from Denver, CO. Your best approach is to connect with recruiters who specialise in your line of work. To do so, we’ll compare some of the features to see which is most worth it for you. You can search for people and profiles you already know. Among its many tools and options for helping people connect are things like direct requests and sponsored InMail (now Message Ads), but which is best for generating new leads? In an InMail, you can have up to 2,000 characters in the body and you must enter the subject line to send it. The main differences between InMail and a Connection Request. So if you send a connection request, that comes in as a separate message. After viewing yours, I would be honored to have you in my network to learn from and network with you! It eliminates the waiting you have to do after sending in the connection request and helps you reach out to your prospects easily. When it comes to generating leads, both are pretty essential. You’ll need a Premium membership, which costs anywhere from $29.99 to $119.95 per month. InMail credits are allotted every month on the first day of the member’s billing cycle. You don’t have character limits or other restrictions. Maximizing Every InMail Credit For Lead Generation. LinkedIn is a platform that’s designed to bring people together. Grow Your Business With Social Media Outreach! Be sure to check out these Linkedin connection request message templates! If you have their email address, you can connect directly. This range of tools makes it easier to do things such as sending connection requests, managing your network, and creating a consistent source of leads. Every LinkedIn user decides on his own contact level, and a user can decline to allow any introduction […] But this LinkedIn feature will cost you money. InMail messages may have up to 200 characters in the subject line and up to 1900 characters in the body. Networking happens in real life all the time, and there’s no harm in sending InMail (and a LinkedIn request) immediately after your encounter. The request will often prompt me to look at your profile if it's remotely in my world (ie: software). Both of these methods of connection have their own pros, cons, and features. It … to stay connected going forward. If the recruiter doesn't have anything for you at the moment, they may not respond to the InMail but they may readily accept the connection request. As such, it can be challenging to know which is the best for expanding your network and generating new leads. It bypasses the mountain of connection requests your lead is undoubtedly avoiding, and instead, you land where they’re more likely to see your message. Linkedin Sales Navigator gives you 20 InMail messages per month, so you can reach out to prospects even if you aren’t connected with them. Organization and automation. The Pros and Cons of Email vs InMail for Recruiters . How do you see how many InMail credits you have left? Below, we’ve answered some of the top questions about InMail: Yes, you can send an InMail to anyone on the platform, even if they don’t have a Premium account. Sign up today and get 10% OFF each month with coupon code LEADGEN10, 140 Broadway ManhattanNew York, NY 10005, US, 142 Cromwell Road, Kensington, SW7 4EF London, UK, Copyright © 2020 Zopto. No matter the type of LinkedIn outreach you’re doing (LinkedIn connection request vs sending a LinkedIn InMail) or the type of campaign, some things you include in them stay the same. Sponsored InMail is LinkedIn’s premium messaging service. InMail. If there is an open role that fits your background, go ahead and send an InMail. Would inmailing be more professional and they might want to connect afterwards? However, those that don’t get a response won’t get credited back. Check out this example of a connection that occurred in an Uber (of all places): LinkedIn free account users are not privy to this premium feature. It has a maximum length of just 300 characters and you don’t need to have LinkedIn Premium account to send it. You receive an InMail credit for every message that receives a response within 90 days of sending. Targeted messages. Here is one of the messages which contributes to a 74% acceptance rate: Hey FIRST NAME! Is InMail More Effective Than a Connection Request? To determine whether you should send InMail vs connect directly, let’s start by looking at what these two key terms mean.
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